I wrote this post in 2016 in my senior year of college. This is an overview of my New Media course.
So how are traditional news media, advertising companies, PR companies, and broadcasting professionals using “new media” platforms?
Let’s take a look one by one.
Traditional news media:
Martha Stewart is a household name and a huge franchise. From pets, cooking, cleaning, design, outdoor activities, DIY, and so much more. Martha has written books, hosted TV shows, and has a magazine, Martha Stewart Living. The magazine is the biggest innovation of the entire company. Adobe TV did a few specials on the upgrades the magazine has done since it has gone to digital. Users and consumers can now be more interactive with the magazine.
For example, when looking at a recipe there is a picture that will show the outside of a food product and the inside with just a swipe. Zooming over Martha’s garden makes the user feel like they are actually there instead of in a doctor’s office reading a paper magazine.
Using outdoor advertisements used to be a thing of the past, now with new innovations they can come back from the dead. Companies like British Airways are using interactive billboards to capture their audience. British Airways uses a small child looking up and pointing at airplanes in the sky when in real time actual British Airway flights are going past the boy’s head. Billboards usually have a visual span of about 4 seconds for a customer, but when it’s interactive that number increases greatly and varies widely. You can check out more ways companies are creating interactive billboards here.
New Media is used within public relations through many sources. The best one, I think, is Facebook. Admins on professional business Facebook pages have the option to monitor who is viewing, clicking, searching, and liking their content.
Facebook is great because it’s a great way for a company to easily communicate with their consumers and viewers. For example, a customer had a great experience and wanted to share that experience, they can post it on the business Facebook and then the business can comment back creating communication that has never been available before. Of course, there is always the opposite way that those conversation can go.
In March of 2015, Starbucks launched a campaign called #racetogether. The purpose was for baristas to write the hashtag #racetogether on the customer’s cup to spark up conversation about the racial issues that face America. After just one week, Starbucks pulled the campaign which again sparked more controversy. Goes to show that Facebook, hashtags, and media can either be your best PR friend or your worst enemy.
Henry the Hedgehog, a short film from the Oculus Story Studio. It tells the story of Henry and it is his birthday, but sadly no one is with him to celebrate. Using the power of virtual reality (VR) the audience can now engage with Henry to become a part of his birthday party. Using the Oculus Rift, which will release this year, you can explore Henry’s bedroom, his kitchen where he is making his birthday cake, go see his front yard and everything else that you wouldn’t be able to do with a regular movie shot on a regular camera. Since the film is animated it is easier to make the 360 view, but what about live action?
Help is a short film created by Google that uses a 360 camera. It is directed by Justin Lin, who has also directed the Fast & Furious films. This is the first live-action 360 film ever to be made. Since VR is just now lifting off it’s unsure whether it the film will succeed or not. Right now you can check out the film on Google Cardboard or any other VR device you may have. If you don’t have a VR set yet (which I suggest getting one) you can also watch it via Android by downloading Google Spotlight Stories App, but you don’t get the full VR experience.
Here are just few new media concepts:
Curating content is taking different items and stories from the Internet and putting it into one location for everyone to look at. A great example of this is Twitter’s Moments. With this part of the app, you can be anywhere in the world and still be right in the middle of an event. Tweets are happening all day long, so if you aren’t looking at your feed, watching an event, or at the event, Moments is there to help you catch up and keep up. It’s a curated collection of videos, pictures, gifs, tweets, and everything in between about a specific event that is happening.
Amazon introduced the Kindle in 2007. Instead of carrying 4 books with you on your vacation, you could now easily carry one tablet with all the books you could ever dream right at your fingertips.
Now they have introduced the Kindle Oasis, a lighter and more paper-like version of the original. They have revamping and adding and taking away different thing with each version of the Kindle to see how users felt about the device. No matter how you felt about the changes, there were always two sides to the story: those who prefer e-books and those who prefer paper books. Digital publishing is the future of textbooks, novels, and manuals. It’s convenient, fast, and you actually look kind of savvy with a cool e-reader in your hands.
Geolocation is everywhere. Your phone knows your location, your laptop does to, your smart-watch and even your car can track you down. With these innovations it can get a little ~creepy~ to be monitored constantly, but there are many great benefits to geolocation.
The app, HereonBiz, is an app that can connect you instantly to business professionals around you. Instead of waiting in an airport for hours on end, meet up with another professional with your same interest and brain storm cool ideas.
Let’s look at some new media tools (tangible and platforms):
The 360 camera can capture everything that is happening around you. There isn’t just one view, but a full 360 experience. It’s a whole new environment that has never been lived before. Now instead of watching just a boring old movie, you can be right there with the cowboys and the aliens and the dinosaurs! They’re best used for capturing video where you want your audience to not see just one point of view, but many. They range in price, the two most reasonably priced I have found are the 360fly and the Ricoh Theta.
The 360fly is a sphere shape with one lens and sits while capturing video while the Theta is a sleek rectangle with two lens that is meant for movement. There are many others made for all different types of usage, but they all have one thing in common: they are the future of video.
Google Cardboard is the cheapest way to enter the world of VR. With $14 and a smartphone and you have stepped into an alternate universe. It’s nothing like the Oculus Rift, but definitely a baby step into the VR domain. The device itself is literally cardboard with two lenses built in (and some velcro for safety), but the device is solely ran on by your smartphone. You can download different apps from your app store just by typing in “VR Apps”. My favorite so far are the Rollercoaster and the Discovery Channel VR. Once you’ve downloaded the apps, velcro your phone into Cardboard and hold it up to your face. It’s easy, simple, and fun for everyone.
LinkedIn is the best way to go about connecting with future employers, past employers, and colleagues. In a sense, it’s like the Facebook of the professional world. Have you ever Googled yourself? Go ahead, give it a try. You might see your Facebook, Twitter, Instagram, maybe a Youtube video, and some few articles that might mention others in your family, but nothing an employer would be too impressed with.
With LinkedIn, this will be the site employers will click on to learn the most about you, professionally. You can add your university, current and past employers, skills, and so many other things that polish you up to look like the perfect candidate. You can even follow big companies to see if they have any positions open and apply right then! It’s a great tool, if you aren’t on it I suggest you click here and make your account today.
Twitter is a quick and easy way to inform your followers about what is happening around you. Your tweets can be personal or professional, either way you’re gaining attention and leaving your digital footprint on the web. There are so many different reasons to join Twitter. With their new Moments screen, you can keep up with trending stories whether it’s the NBA finals or the Presidential Election. Do you have a favorite author, blogger, celebrity or anyone who remotely may influence you? Follow them on Twitter! It’s a great way to see the personality of the people you may never get to meet in real life. If you don’t want to spend time reading a chapter novel someone has written on Facebook, you can switch to Twitter since the character limit is only 140. Twitter is the conversation that goes on in your head, but now you can put it on the Internet.
There are so many great ways to use Facebook. Keeping up with relatives, high school pals, college friends, or creating a business and using Facebook’s promotional and analytical tools to help you manage your page. Instead of paying lots of money for someone to run your website that people might click on, go to where the people are already at: Facebook.
With 750 million users, there has to be someone out there who could benefit from your business. Using Facebook Insights, you can monitor how many people are viewing, clicking, liking, sharing, and commenting on your posts. That way you can gauge which posts do best and what times post do best. Facebook is a great tool, I actually would recommend it the most out of any other platform.
So why does this even matter? How does new media affect me and our world?
New Media has been affecting me since you and I were born. My parents took home videos on VCR of me and my brothers growing up and opening presents on Christmas. When we finally got dial-up it was the coolest thing ever! In 2007 I got my first cell phone. I had 180 minutes (!!!) every month and it only could call people. The grade school I went to gave us Apple laptops that we got to take home and use instead of carrying textbooks and using paper.
I had a Myspace and that’s when I fell in love with blogging and writing codes – as a 6th grader. I didn’t learn how to use a PC until 2012, because I never had to. In 2008, texting became a main form of communication and so I learned another language: T9. When I got my first iPhone it was the 3G, now I think there might be one in a museum somewhere. Fast forward to 2016 and I have every platform of social media, an iPhone 6, a Mac laptop, and most recently a Google Cardboard. New Media has structured the way I grew up and the way I live now.
It’s constantly changing, and so are we. There’s no telling what is next to come, I’m just glad I’m here and I get to experience all of it. I don’t know what life will be like for future generations, pretty cool I’m assuming. I grew up with just the basic beginning of the lift off of new media, I can’t imagine what my nephew will experience when he is my age. Technology is an amazing thing, and I’m grateful, we as humans, get to learn and live through all of it. Society is going to evolve so much within just the next five years with technology, it’s hard to imagine what else could possibly be invented.
Wow.. that was a lot, 2016 Marley. Thanks for telling us about Twitter and not even MENTIONING Instagram (big eye-roll here). Who knew three years later I would be trying to make a living out of these tools listed above.
Let me know what you think about 2016 Marley in the comments below!